Websites are often the first impression a customer has of a business, and it’s important that they be accessible and compliant with the Americans with Disabilities Act (ADA). By integrating ADA website compliance into your website design, you can ensure all customers have an equal opportunity to interact with your business. In this blog post, we’ll discuss some of the advantages of integrating ADA compliance into your website. Stay tuned!
- Increased Visibility and Accessibility
One of the biggest advantages of having an ADA-compliant website is that it increases a business’s visibility and accessibility to those with disabilities. According to the U.S. Census Bureau, there are more than 56 million people in the United States who have a disability, so by having an ADA-compliant website, you’re opening your business up to a whole new audience.
- Improved Customer Satisfaction
In addition to making your business more visible to those with disabilities, having an ADA-compliant website also leads to higher customer satisfaction rates. A study by the National Business Disability Council found that 88% of customers with disabilities are more likely to be satisfied with a company that has an ADA-compliant website. This is because they can easily access the same information and services as other customers.
- Increased Sales and Revenue
Another advantage of having an ADA-compliant website is that it can lead to increased sales and revenue. A study by Merrill Lynch found that businesses with an ADA-compliant website saw a 9% increase in online sales, which is significantly higher than the 2% increase seen by businesses without an ADA-compliant website. This is likely due to the fact that more people are able to access your website and its content.
- Improved Brand Perception
Having an ADA-compliant website also leads to a better brand perception among customers. A study by the Web Accessibility Initiative (WAI) found that 90% of respondents said they would be more likely to do business with a company if its website was accessible. This is because customers see businesses that are accessible and compliant with the ADA as being responsible and caring about their customers.
- Increased ROI
Finally, integrating ADA compliance into your website leads to increased returns on investment (ROI). A study by the Partnership for Web Accessibility found that for every dollar spent on making a website ADA-compliant, there is an average return of $4 in increased revenue. This is due to the fact that more people are able to access your website and its content, which leads to increased sales and revenue.
In conclusion, there are many advantages to integrating ADA compliance services into your website. By making your website accessible to all customers, you’re not only complying with the law, but you’re also increasing visibility, customer satisfaction, sales and revenue, brand perception, and ROI.